I think sometimes people over-think the problems the Daily, Rupert Murdoch’s iPad-only newspaper, has been having and blame it on the technology, tablet reading habits and the like. Has anyone ever stopped to consider it’s just shitty, headline chasing journalism with no real focus and no real mission to no real audience?

I read it a few times and last summer they called me trying to get me to string some quotes from South Boston when Whitey Bulger was arrested. It was clear then that the young tough guys running the ship knew they had to cover the story for the sake of traffic, but had no real idea how or why they should cover it.

If you put all of the bad tech-ideas to save journalism – hyperlocal, Patch, the Daily and more – together and shook them up, you may actually have an interesting and viable business model. But journalism, by and large, continues to be run by idiots who either ignore the sweet-talking saviors from the tech side of the operation or buy wholesale into them without considering those same, brilliant tech guys have no clue when it comes to news and how consumers use it.

Update, 5:21 p.m. ET: The Daily offers a tech-jargon filled note to “readers and friends,” which contains a lot of stuff that readers shouldn’t have to care about while not explaining what they do care about: how does a news organization deliver a better product with a smaller staff?