College Media Association Conference (New York), March 2013

How To Make Your Newspaper’s Website “Sticky”

The goal of any newspaper Website is to be sticky: to grab readers attention, which we do with photos and video, and hold it, which we do with words and insight. If you simply move copy from your print product to your online product (or vice versa), you’re losing readers. A growing body of research shows people read differently online and off. Award-winning ReadWriteWeb reporter Dave Copeland shows journalists what they need to know about online reading habits and how to implement a series of simple changes to the way they write and edit stories to make their sites more useful for readers. This is a hands-on session and participants are encouraged to bring samples of their work for a critique on how to make it sticky.