0

Social Media Is Bullshit (Except When B.J. Mendelson’s Book Sales Suck)

B.J. Mendelson, who wrote a book arguing that you can’t use social media to promote your brand or product by telling readers “why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections” sent me this LinkedIn request over the weekend (which comes after he started following me on Twitter and Google+):

Screen Shot 2013-02-17 at 5.06.09 PM

 

So Mendelson (who I have a history with) is not crazy about LinkedIn, but more than happy to do all the things on LinkedIn that his book essentially argues are a waste of time. And he’s not above begging for Amazon recommendations, which is shady and also violates Amazon’s service terms.

Normally I’d be happy to write an Amzon review for B.J., but the last time I did he threw a hissy fit. And before he whines, I have finished his book and still think it sucks; him using social media pretty much undermines his points and underscores the ones I was making in my original review.

Leave a Reply