Second in an occassional series of public relations don’ts…
I get roughly 20-30 unsoliciated pitches from public relations people each day. I read them and then usually delete them. When someone clearly doesn’t know what I do for a living I ask them to remove me from their distribution list.
I don’t complain about them – a good P.R. person is not the nemesis or evil entity a lot of hack journalists pretend they are (while cowering at their teet when they need to). But I will say it’s very rare for me to consider an unsolicited pitch from a P.R. person I haven’t previously worked with.
Still, occasionally you get some that are so stupid/off-base/unethical you have to wonder what college they got their communication studies degree from. To combat this practice, I am going to occasionally post the worst of the worst.
This is a fairly common one: PR people by lists of email addresses for journalists but their auto-send program fails to update the salutation with the recipient’s name:
Today, XXXXX cracked open craft beer discovery with the launch of its nationwide online social beer platform and I wanted to see if you’d be interested in covering the news. Just what is a social beer platform and how will bars be able to bypass beer menus with it? I have copied today’s press release below.
Let me know either way if you are interested in learning more and happy to set up a quick interview. If you are interested, when are some good dates/times? Let me know if you have any other questions.
Here’s how I usually respond to such inquiries….
xyz no longer works here and even if he did, he would’t be interested in covering blind pitches like this. So perhaps it’s best you remove this email address from your distribution list.