I’m prepping a class for late on today about the difference between social and mainstream media coverage of the election, and found some interesting tidbits in this Pew study.
In the eight weeks the study covered:
- The economy accounted for 10% of election coverage
- The Benghazi attack accounted for 5% of election coverage
- Healthcare accounted for less than 1% of election coverage
- Abortion and gay rights combined accounted for less than 1% of election coverage
- Iraq and Afghanistan combined accounted for less than 1% of election coverage
Also widely missing from 2012 election coverage in the crucial weeks leading up to election day: China and the fiscal cliff.
Beyond that, horse race coverage, which pulls good ratings on television but does little in offering voters substantive insight on the candidates and their positions, made up about 40% of the coverage in the study period.
Another interesting tidbit about tone:
So how well-informed were you on election day?